Shayne Heffernan

The Allure of Small Luxury Fashion Brands: Exclusivity Matters

Multinational luxury fashion houses, with their sprawling global empires and extensive advertising campaigns, often find themselves walking a delicate tightrope…

S. Jack Heffernan Ph.D S. Jack Heffernan Ph.D

Dolce and Gabbana addition of Kim Kardashian has damaged their luxury image

There are mixed opinions on whether Dolce and Gabbana's addition of Kim Kardashian has damaged their luxury image. Some people…

S. Jack Heffernan Ph.D S. Jack Heffernan Ph.D

The Commercial Evolution of Louis Vuitton: Is It Losing Its Luxury Luster?

Louis Vuitton, a brand synonymous with luxury and opulence, has enjoyed a storied history in the world of fashion. However,…

S. Jack Heffernan Ph.D S. Jack Heffernan Ph.D
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