#Ferrari #hybrid
$RACE
“Ferrari’s first plug-in-hybrid, turbocharged V-6 supercar, a lovely way for getting about”–Paul Ebeling
Like every modern Ferrari, the 296GTB carries a paddle-shifted dual-clutch automatic transmission. Yet a silver panel between the seats mimics the gated manual shifter of Ferraris past. Instead of sprouting a slender chrome rod topped with a shiny black sphere, there’s a line of electric switches in the “neutral position” to engage reverse, choose between automatic and manual modes, and activate launch control. The 296’s older sibling, the plug-in hyper hybrid SF90, uses the same arrangement.
The 296GTB, an evolution of Ferrari’s mid-rear-engined 2-seater sports berlinetta concept, represents a revolution for the Maranello-based company as it introduces the new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 830 cv. The car thus defines the idea of driving fun to provide pure excitement not only when pursuing maximum performance but also during everyday driving.
Ferrari is The Aristocrat of the automotive sector.
Ferrari is 1 of the most recognizable brands in the world, even becoming the world’s strongest luxury brand in Y 2021, according to Brand Finance. Its Brand Strength Index scored 93.9 pts out of 100 and has a brand strength of AAA+.
Ferrari trades at a 61% premium to luxury brands, but at a discount to leader, Hermes, as it has more opportunity to grow via: new customers, new segments and geographically in China & Asia-Pac with its world renowned brand and a 12+ month customer orderbook.
Have a prosperous weekend, Keep the Faith!
